Does anyone know what is the key for a successful campaign in google adwords?

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Hello锟?Elba,Does anyone know what is the key for a successful campaign in google adwords?
There are several things that go into a successful campaign on Google Adwords:





1. Research your keywords - they have a tool that can help you choose the right keywords based on relevance and number of searches. You can find it at: https://adwords.google.com/select/KeywordToolExternal?defaultView=3





2. Write compelling copy - generally, descriptions that contain phrases like ';official site';, or ';free'; in them generate high click rates.





3. Balance cost, volume and quality - you can generate lots of clicks, but you may be over paying for them if you aren't driving visitors to your site who are looking for what you've got. Google allows you to track traffic by keyword, so compare what words are driving cost with what words are driving volume and make sure these match up.





Good luck!

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