Can someone give me some insight on negative campaign ads?

I need to write a theme on the effects of negaice campaign ads and what good purposes it serves and should it be bannedCan someone give me some insight on negative campaign ads?
Just Google around; there are whole bunches of studies and discussions about negative advertising and how it turns people off, causes low voter turnout, causes Americans to distrust politicians, etc.





But remember that negative campaigning has been happening for nearly 200 years:


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Another thing to consider is that


Negative ads work!


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Third thing to consider-- it's almost impossible to regulate, as, if there is anything that the First Amendment protects, it'st he right to speak for and speak against political leaders on political issues.





Think about those ideas. Hope I've given you some jumping off points.Can someone give me some insight on negative campaign ads?
Negative ads are offensive to people who have taken the time to educate themselves on the policies and the facts.





They seem to work very well on those who don't pay much attention, and who don't take the effort to differentiate between the policies of the different parties.





Negative ads are generally distortions of the truth and generally very distasteful and unseemly efforts to maliciously malign another candidate or party.





IMO, it makes me question the ethics and morals of the people who commissioned or sponsored the ad.





But I just might have higher standards than the target of said ads.
If you go back four years and look at the adds Kerry and them ran, you will see several types of campaign negative ads. Most don't always '; point or say'; someone did something wrong, but they put it between the lines or insinuate something was done wrong.





In country terms,. we call it mud slinging. The people who throw mud and rocks usually don't have a strong platform so, they reach for something they think will help them.
negative ads point out what controversal or wrong things a person that is running has done. i mean you want to know the worst right?
any Republican one